Fractional CMO Portfolio
Welcome & About
In this portfolio you will see a few examples
of my experience with funnels, digital marketing and technical implementation
Dharmesh Shah
"Success is making those who believed in you look brilliant"
Evergreen
Webinar Funnel
Project Goal: To increase sales revenue from $15k/month to $20k/month by migrating and optimising a number of sales funnels
● My Role: Digital Marketer + Tech VA
● Results & Highlights: Using Kate Mc Gibbin’s high
converting funnel map I was able to recreate it
inside ActiveCampaign to integrate with Easy Webinar and tweak it to stop the leaks and improve results
Alvern was an incredible addition to my team
Alvern was an incredible addition to my team as I was getting ready to launch my first course. She brought a lot of knowledge and insights about marketing efforts, like SEO, list-building and nurturing, as well as the technical aspects of the course, such as course systems.
She had great ideas about how to optimize even the "smallest" things like bonuses, reminder emails, thank-you pages, etc. With her support and hands-on involvement, my webinar before the course and course launch went off without a hitch.
Michelle StinsonRoss, Managing Director of Marketing Operations, Apogee Result
“To continue winning the internet marketing game, your content has to be more than just brilliant — it has to give the people consuming that content the ability to become a better version of themselves"
Evergreen + Launch Funnel
Project Goal: To increase sales revenue from $20k/month to $50k/month by adding more client acquisition channels and another offer
● My Role: Digital Marketer + Tech VA
● Results & Highlights: Assisting the client with launching another product as well as building granular visibility dashboards across the business
I had tried 3 tech VAs before Alvern without success
I had tried 3 tech VAs before Alvern without success. I was a little disheartened and maybe even cynical that the ‘unicorn’ person I was looking for, even existed. Then a friend of mine recommended Alvern and she impressed me immediately.
Alvern is calm, centred and never phased by any tech support requirements but not only that she delivers on time and to an exceptionally high standard. This has meant that I can confidently hand over this aspect of my business, knowing it’s in safe hands. This has enabled me to continue growing quickly and has taken a HUGE amount of stress and pressure away. She is an absolute godsend and an integral part of the team.
Ann Handley, CCO, MarketingProfs
"Quality content means content that is packed with clear utility and is brimming with inspiration, and it has relentless empathy for the audience"
Multiple Evergreen
Funnels
Project Goal: To increase sales revenue from $50k/month to $100k/month by migrating and optimising a number of sales funnels, increasing acquisition channels and adding another product/offer
● My Role: Digital Marketer + Tech VA
● Results & Highlights: Using Kate Mc Gibbin’s high
converting funnel map I was able to recreate it
inside Funnelr to integrate with Easy Webinar and tweak it to improve results
Working with Alvern is a Dream
"Where do I start! Working with Alvern is a dream and I am so pleased we met. Alvern has provided high-level support to a client of ours that is launching her new course. Alvern is not only very professional but also very friendly, approachable and knowledgeable.
Thank you so much Alvern, and I am looking forward to working with you going forward."
